Mitt Romney and the dog food problem

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Paul Begala: “Let me be the first to call on Mitt Romney to get out of the race. By placing third in Alabama and Mississippi, losing to Rick Santorum and Newt Gingrich in both states, Romney has gone from inevitable to unelectable. Somebody strap him to the roof of one of his Cadillacs and drive him off to one of his many mansions.”

“One of the great legends of political consulting is the Dog Food Problem: an apocryphal tale of a company that had the best packaging, the best advertising, the best marketing. But there was only one problem: the dog wouldn’t eat it. Forevermore we should no longer call it a Dog Food Problem. We should call it a Mitt Romney Problem.”

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.