QR codes are stupid


Hugo Macdonald is flabbergasted by the rise of Quick Response barcodes in advertising:

The idea might be simple to a boardroom of ad and marketing execs – but did nobody stop to question if it might be a tiny bit ridiculous? An advert is about selling an idea instantly, cleverly, mesmerisingly through an image and a message. Who has time to stand in front of an advert, fiddle around with a smartphone and then read reams. The whole concept is a complete anathema to what the advertising industry stands for.

Christine Erickson spoke with one of the creators of the new tumblr WTF QR Codes:

“I started taking pictures of them just to capture the ridiculousness,” says Brad Frost, a mobile web strategist and front-end designer at digital ad agency R/GA. “I started scanning them because many should go to worthwhile mobile-optimized web experiences, and as a web designer I was curious to see if that actually happens — it almost always doesn’t.

Jon Barocas lists other reasons QR codes are doomed, including security fears:

Recently, there have been documented cases of QR code misuse and abuse around the globe. For instance, infected QR codes can download an app that embeds a hidden SMS texting charge in your monthly cellphone bill. QR codes can also be used to gain full access to a smartphone — Internet access, camera, GPS, read/write local storage and contact data. All of the data from a smartphone can be downloaded and stolen, putting the user at risk for identity theft — without the user noticing.

Via The Daily Dish.



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.