Selling Obama


Bloomberg Businessweek profiles Obama campaign manager Jim Messina:

“Along with his conversations with CEOs, Messina’s regimen for the new job included reading a hundred years’ worth of campaign histories piled on a shelf above his desk. But his obsession runs to the future, not the past, and to business as much as politics. Messina is convinced that modern presidential campaigns are more like fast-growing tech companies than anything found in a history book and his own job like that of the executives who run them.”

Said Messina: “What they’ve done is more readily applicable to me, because they all started very small and got big very quickly.”