Selling Obama


Bloomberg Businessweek profiles Obama campaign manager Jim Messina:

“Along with his conversations with CEOs, Messina’s regimen for the new job included reading a hundred years’ worth of campaign histories piled on a shelf above his desk. But his obsession runs to the future, not the past, and to business as much as politics. Messina is convinced that modern presidential campaigns are more like fast-growing tech companies than anything found in a history book and his own job like that of the executives who run them.”

Said Messina: “What they’ve done is more readily applicable to me, because they all started very small and got big very quickly.”



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.