New York Times to partner with BuzzFeed for coverage of Dem. & GOP conventions

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The New York Times and Buzzfeed announced Monday that they’re partnering to bring live video coverage of both the 2012 Democratic and Republican conventions.

While the partnership between the 161-year-old news organization and a site known for headlines like “This Dog Herds Tigers Like It’s No Big Deal,” might seem unlikely, it’s the latest of a series of moves by Buzzfeed to expand its footprint into more substantive content. The first was to hire Editor-in-Chief Ben Smith from POLITICO. Smith then went onto hire a political news team that includes author and Rolling Stone Contributing Editor Michael Hastings.

For the Times, it’s clearly an opportunity to learn more about the mechanics of social media and how to better ride the phenomenon.

“We think BuzzFeed’s energy and keen ear for how political stories play out in the social sphere will be a valuable and interesting contribution to The Times’ video presence,” said Jim Roberts, the paper’s assistant managing editor, in a press statement.

More here.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.