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Look for more political ads on ESPN soon

By on July 9, 2012

Wall Street Journal: “ESPN has come up with a way to sell a bigger portion of its ad time to political campaigns. The sports network has struck a deal with a middleman that will result in more political ads appearing on ESPN programs, including NFL and college football games, in October and November–the critical period before the general election.”

Said one top ESPN executive: “There is ‘great demand’ for ad time from ‘political parties and the super-PACs.”

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