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78% of Americans "frustrated" by negative tone of political ads

By on July 24, 2012

A new Marist poll finds 78% of Americans say they are “frustrated” by the tone of political campaigns and 74% believe that the tone of political campaigns has “gotten more negative” than in past election years.

In addition, 66% believe candidates spend more time criticizing their opponents than addressing the issues, while almost as many (64%) say negative campaign ads “harm the political process” either “a great deal” or “a significant amount.”

And by a nearly 20 point margin (56% to 37%), the public says the tone of political campaigns is “mostly uncivil and disrespectful.”

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