Obama gambles by going negative


New York Times: “As the campaigns prepare for the next phase of the race, the two sides are taking stock of what they have achieved in their first sustained engagement, a relentlessly negative effort over the last two months to define the other. The exchanges have been so fierce that hardly a positive ad has been broadcast in July.”

“But both the opportunities and the risks in the definition wars are greater for Mr. Obama. Mr. Romney is less well known to the public, giving Democrats a chance to shape perceptions of him just as more voters are starting to tune in to the race.”

“The president’s prospects for re-election now rest in part on one of the biggest gambles of his career: that the benefits of trying to eviscerate Mr. Romney outweigh the costs to his own image and reputation. “



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.