Urban Outfitters' clever effort to market Florida's tax-free holiday


Summer might officially be just a few weeks old, but malls and stores from the Keys to the Panhandle will have fall on the mind this coming weekend.

Florida’s annual sales-tax holiday — which runs Aug. 3-5 — comes early this year, the state’s response to a few school districts’ decision to start classes the second week of August.

Of all the ads promoting this reprieve, I like Urban Outfitters promotion. How very 99%.