Direct mail round-up: SD 25 Republican Melanie Peterson branded a liberal in attack pieces

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Two Republicans in State Senate District 25 are fighting for their party’s nomination in the Aug. 14 primary.

Realtor and horse trainer Melanie Peterson, who served with the Palm Beach Soil and Water Conservation District, is pushing her local roots and stressing the need for smaller government in Tallahassee.

Peterson is facing lawyer Geoff Sommers, a former congressional staffer who is also stressing his ties to the area and calling for less regulation. Sommers, who flies up to Washington once a week to teach a class on international law, has raised less than $17,000 and has loaned his campaign $40,000. At the end of the second quarter of 2012, Sommers had spent less than $33,000.

Now it looks like this primary has taken a decidedly negative turn. Here are three mailers attacking Peterson as a liberal and a RINO – Republican in Name Only.

Mailer #1

and

Mailer #2

and

Mailer #3:

Material from Sunshine State News was used in this post.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.