Current TV to turn half the screen over to Twitter during convention

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Current TV is handing over half its screen to Twitter during the conventions, reports Jeanine Poggi of Ad Age.

The cable news network, co-founded by former vice president Al Gore in 2005, will pair convention coverage on the left side the screen with a very prominent Twitter feed on the right side. The feed will variously pull in tweets from reporters, Democratic and Republican insiders, Current staff, voters in swing states and viewers discussing the speeches.

“It’s hard to compete with the big networks,” said Current TV President David Bohrman. “For the most part each network will pretty much look the same, so we need to do something that looks really different.”

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.