Current TV is handing over half its screen to Twitter during the conventions, reports Jeanine Poggi of Ad Age.
The cable news network, co-founded by former vice president Al Gore in 2005, will pair convention coverage on the left side the screen with a very prominent Twitter feed on the right side. The feed will variously pull in tweets from reporters, Democratic and Republican insiders, Current staff, voters in swing states and viewers discussing the speeches.
“It’s hard to compete with the big networks,” said Current TV President David Bohrman. “For the most part each network will pretty much look the same, so we need to do something that looks really different.”
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