Plotting the clout of burger chains by areas of geographic conquest


Stephen Von Worley plots the clout of burger chains by areas of geographic conquest:

The colors now represent the three most influential chains at each point, weighted by cumulative force at a 4:2:1 ratio, where black is McDonald’s, red Burger King, yellow Wendy’s, magenta Jack In The Box, periwinkle Sonic, cream Dairy Queen, green Carl’s Jr., and cyan Hardee’s. Together, you can think of these tweaks as elegantly exposing the subtle contours of market dominance, then splattering them with the individual restaurant locations.



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.