Christie said “real leaders don’t follow polls” yet Romney campaign spent $881K on polls in July


When New Jersey Gov. Chris Christie declared in his Republican National Convention keynote speech Tuesday night that “real leaders don’t follow polls – real leaders change polls,” it struck Dave Levinthal of POLITICO Influence a little funny.

“That’s because, according to Federal Election Commission records, Mitt Romney’s campaign spent in July spent $881,232 on … polling. And it’s highly unlikely the Romney campaign is burning through that kind of dough just to ignore and discard the reams of information it’s gathered about voters’ leanings, concerns and opinions. Romney has company, though: President Barack Obama’s campaign spent $909,550 on polling expenses in July, FEC records indicate.”



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.