Adjusted for inflation, print newspaper advertising will be lower this year than in 1950

By on September 13, 2012

Well, I guess, you can’t lay all of the blame for the “death of newspapers” on the advent of the Internet…

Mark Perry developed this chart showing that, adjusted for inflation, print newspaper advertising will be lower this year than in 1950:

The blue line in the chart above displays total annual print newspaper advertising revenue (for the categories national, retail and classified) based on actual annual data from 1950 to 2011, and estimated annual revenue for 2012 using quarterly data through the second quarter of this year, from the Newspaper Association of America (NAA).  The advertising revenues have been adjusted for inflation, and appear in the chart as millions of constant 2012 dollars.  Estimated print advertising revenues of $19.0 billion in 2012 will be the lowest annual amount spent on print newspaper advertising since the NAA started tracking ad revenue in 1950.

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