- Who are the ’30 under 30′ rising stars of Florida politics?
- Sen. John Thrasher makes the cut; will be interviewed Tuesday for FSU president’s job
- St. Pete embraces the International Day of Peace
- Study shows Florida voters rejecting federal internet sales tax push
- FSU survives Clemson; can its reputation survive ‘Jameis being Jameis’?
- U.S. Rep. David Jolly calls on more days in session for Congress
- Meet Kevin Cleary — one of the 30 under 30 rising stars in Florida politics
Stat of the Day: 1.3 million political ads have already aired on local broadcast TV
New research from Kantar Media’s CMAG paints a dramatic picture of the unprecedented amount of ads that voters are being exposed to this cycle – as much as three to twelve times as many as in past elections:
As of early September 2008, we had seen 832,291 spots representing all political advertising on local broadcast TV for the 2008 cycle up until that point, with an ultimate total of 2.29 million by Election Night. In other words, by this point in the cycle, we were 36% of the way there.
As of early this month, we have seen 1.3 million ad occurrences for all political advertising on local spot TV. If we’re 36% of the way there once again, that means we have another 2.3 million ad occurrences left to air in less than two months for an ultimate total of 3.6 million. That’s about 43,000 spot occurrences per day for the rest of the election cycle, give or take a few.
H/t to Andrew Sullivan.