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One in ten broadcast political ads make negative reference to financial services, Wall Street

By on October 8, 2012

A CMAG/Kantar Mediaanalysis found that one in every 10 broadcast TV ad dollars, which translates to $91 million of $897 million, between mid-April and mid-September paid for ads making negative references to the financial services sector or to specific firms. Candidates of both parties were criticized for supporting “bailouts,” “Wall Street bonuses” or private accounts for Social Security.

An estimated $65 million was spent on ads referencing the sector overall and/or individual firms other than Bain Capital. AIG, Bank of America, JP Morgan Chase, Citi, Goldman Sachs and Fannie Mae and Freddie Mac were among the brands called out in the ads. Also, $26 million was spent on ads focusing on Bain Capital, according to the analysis.

Via POLITICO Influence.

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