Obama maintains ad edge, despite being outspent


President Obama and his allies “have aired more ads in battleground states this month than Mitt Romney and his supporters, despite being outspent by the Republican nominee and GOP groups,” the Washington Post reports.

“Obama has a key advantage over Romney by raising the bulk of his money through his campaign committee, which qualifies for discounted ad rates under federal election laws. That can allow Obama to pay much less for the same ads compared with conservative super PACs and other outside groups, which don’t qualify for such rates.”

Unlike Obama, Romney also bought relatively little ad time in advance — which is cheaper — and has tended to choose more expensive ad spots with guaranteed placements.



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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.