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Obama maintains ad edge, despite being outspent
President Obama and his allies “have aired more ads in battleground states this month than Mitt Romney and his supporters, despite being outspent by the Republican nominee and GOP groups,” the Washington Post reports.
“Obama has a key advantage over Romney by raising the bulk of his money through his campaign committee, which qualifies for discounted ad rates under federal election laws. That can allow Obama to pay much less for the same ads compared with conservative super PACs and other outside groups, which don’t qualify for such rates.”
Unlike Obama, Romney also bought relatively little ad time in advance — which is cheaper — and has tended to choose more expensive ad spots with guaranteed placements.