- Obama promoting economic gains as elections near
- Scott and Crist bash each other at campaign events
- Take a cue, Sea World: ‘Dolphin Tale’ aquarium plans to drop animal shows
- Ex-Republican Charlie Crist is Florida Democrats big hope
- Poll: For 56% of Americans, Labor Day means Summer’s over
- Marco Rubio changes tune on immigration; is it enough for conservatives?
Local Patch site smartly re-brands itself as “St. Pete Patch”
The “Old Northeast-Downtown St. Pete Patch”, while awkwardly named, has been supplying readers with a steady diet of hyper-local news and commentary (including some from this blogger). While the local Patch site has not, in my estimation, fully broken through to the point where it is a first-stop for news and information junkies, it does do a yeoman’s job of covering local events and government.
Going back to that awkward name – Old Northeast-Downtown St. Pete Patch — the editors of the local site made a smart move today, re-branding itself as St. Pete Patch.
“The name change to StPete.Patch.com simply reflects our dedication to covering the entire city of St. Petersburg, ” writes intrepid editor and reporter William Mansell. “For a long time we’ve reported on city issues affecting more than just the residents and business owners of Old Northeast and downtown.”
In a city in which civic pride runs deep and sensitively, this re-branding is a smart move for Patch. Unlike certain newspapers, at least Patch is proud of its roots in the ‘burg.
For that reason alone, give St. Pete Patch a second look.