Local Patch site smartly re-brands itself as “St. Pete Patch”

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Under the radar, but certainly not off of it, the local Patch site here in the ‘burg, as well as those up-and-running in 22 other Tampa Bay communities, continues to build a regular audience.

The “Old Northeast-Downtown St. Pete Patch”, while awkwardly named, has been supplying readers with a steady diet of hyper-local news and commentary (including some from this blogger). While the local Patch site has not, in my estimation, fully broken through to the point where it is a first-stop for news and information junkies, it does do a yeoman’s job of covering local events and government.

Going back to that awkward name — Old Northeast-Downtown St. Pete Patch — the editors of the local site made a smart move today, re-branding itself as St. Pete Patch.

“The name change to StPete.Patch.com simply reflects our dedication to covering the entire city of St. Petersburg, ” writes intrepid editor and reporter William Mansell. “For a long time we’ve reported on city issues affecting more than just the residents and business owners of Old Northeast and downtown.”

In a city in which civic pride runs deep and sensitively, this re-branding is a smart move for Patch. Unlike certain newspapers, at least Patch is proud of its roots in the ‘burg.

For that reason alone, give St. Pete Patch a second look.

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