fplbanner2

Context Florida launches as online, statewide opinion network for Florida

By on August 25, 2013
context florida

Launching online today is Context Florida, a statewide opinion network focused on Florida politics and public affairs. The non-profit project is the brainchild of Peter Schorsch, the executive editor of SaintPetersBlog, one of the most influential political websites in Florida.

Context Florida will produce original commentary from a stable of respected, veteran journalists, as well as several leading new media voices and will be edited by Thomas O’Hara, formerly the managing editor of The Palm Beach Post and the Cleveland Plain Dealer. Schorsch and O’Hara, as well as many of the columnists writing for Context Florida, contributed to the Florida Voices website.

Among those who will be published on Context Florida are Barney Bishop, former Miami Herald editor Doug Clifton, Julie Delegal, Sen. Dan Gelber, blogger Ben Kirby, Steve Kurlander, former Tampa Bay Times deputy editor of editorials Martin Dyckman, former Lieutenant Governor Jeff Kottkamp, Rick Outzen, Dr. Ed Moore, political scientist Dr. Darryl Paulson, Democratic strategists Steve Schale and Ashley Walker, Andrew Skeritt, Patrick Slevin, Florence Snyder, and Republican political consultant Bob Sparks.

Schorsch, whose blog and Twitter account are ranked by The Washington Post as among the best in Florida journalism and politics, says he envisions Context Florida “the arena for the important debates.”

At least four new op-eds will be offered per day on the site, writes Schorsch in an inaugural post for Context Florida. Schorsch said these op-eds will be made available — at no cost — to  newspapers and other legacy media outlets. 

Schorsch said Context Florida will also welcome the contributions of outside interest groups and writers whose viewpoints are worth amplifying.

Context Florida is being organized as a Florida non-profit, although it will operate as a standard Limited Liability Corporation pending approval from the Internal Revenue Service. Schorsch said his model for this is Pro Publica, which espouses delivering news in the public’s interest. Context Florida “will deliver analysis and opinion in the public’s interest,” said Schorsch.

“Being a non-profit also forces us to maintain a level of transparency not typically found in much of Florida’s new media,” said Schorsch. “Once we file our annual reports, the contributors to Context Florida will be there for the world to see.”

Schorsch said he already has several advertising arrangements in place, including agreements with several top lobbying and public affairs firms eager to market their services in front of Context Florida’s influential audience.

“Being a non-profit  also forces us to maintain a level of transparency not typically found in much of Florida’s new media,” said Schorsch. “Once we file our annual reports, the contributors to Context Florida will be there for the world to see.”

Schorsch said he already has several advertising arrangements in place, including agreements with several top lobbying and public affairs firms eager to market their services in front of Context Florida’s influential audience.

Comments

comments