Life and politics from the Sunshine State's best city

“4th Floor Files” talks to Brecht Heuchan about shoe shines, legislative train wrecks, and aviation

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The latest installment of the 4th Floor Files features Brecht Heuchan. His clients include Orlando Magic, Southern Wine & Spirits of America, The Richman Group, Wilkes & McHugh, TECO Energy, iSchool Campus. Here’s the file on Brecht. 

Significant other? Children? Grand kids? 

Wonderful wife Hunter (married 17 yrs) and three cool kids, ages 13, 11 and 8.

In 25 words or less, explain what you do. 

Try to keep bad things from happening to folks I work for; on a good day help them create opportunities to be more successful.

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion. 

I believe in liberty, personal responsibility and families.

If you have one, what is your motto? 

10 Commandments good place to start though I break them every day.

During your career, have you had a favorite pro bono client? 

I have had clients not pay, does that count?

Three favorite charities. 

Tree House – a safe place for young children when they need to be removed from their home environment temporarily. Holy Comforter Episcopal School – they build up confident kids there in academic, athletic and spiritual ways. World Vision – an International Christian humanitarian organization. My kids adopted two young girls from the countries of Zimbabwe and Swaziland.

Any last-day-of-Session traditions? 

I like to get my shoes shined and wear something even more ridiculous than usual.

What are you most looking forward to during the 2013 Legislative Session. 

The train wrecks are inevitable and interesting to watch if you are not in them. Even if you are, it means the end of session is near. The Speaker and President have this spirit of cordiality now though, may not be as messy as usual.

If you could have another lobbyist’s client list, it would be… 

I am focused on my clients, I have worked for most of them from the beginning and proud to be associated with each one.

Professional accomplishment of which you are most proud? S

Starting two successful companies and seeing them through though others said it wouldn’t work.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not? 

No, too expensive. I like Allen Edmonds, made in America and hard to beat.

Who is your favorite Florida Capitol Press Corp reporter and why

I am fascinated by journalism actually – it’s a gift to take sometimes complicated information and convey it to a reader under considerable time and space constraints.  I like David Royce – fair minded. Mary Ellen Klas and John Kennedy two of the sincerest people in the Capitol. Gary Fineout and Jason Garcia always have something interesting to say and I admire Dara Kam greatly.

Other than, your reading list includes… 

Bible, Outside, Wired and Triathlete Magazines and anything aviation related.

What swear word do you use most often? 

Coincidentally, I only cuss when I get to or near the Capitol.

What is your most treasured possession? 

I have a 30 year old Porsche 911SC that I got from Dad. I used to clean that car every week as a boy and dreamed of having it.

The best hotel in Florida is… 

We like the Ritz in Amelia Island.

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first five guests you’d invite to appear? 

Rich Heffley, Congressman Daniel Webster, Senator Jack Latvala, President Toni Jennings and President John McKay. They each gave me a job when I am pretty sure I didn’t deserve one.

Favorite movie. 

Man on Fire

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today? 

I like Andrews. Simple, affordable and pretty good. Metro Deli has really good cheeseburger wraps.

When you pig out, what do you eat? 

Several Chic fil A sandwiches

If you could have dinner with a historical figure no longer living, who would it be? 

Jackie Robinson. Would want my kids to hear how humility, character and grace can change the world.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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