Life and politics from the Sunshine State's best city

“4th Floor Files” talks to Cynthia Lorenzo her new firm, leading through challenging times and Brent Kallstead

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This installment of “4th Floor Files” features Cynthia Lorenzo of new firm Capitol Insight. Here’s the file on Cynthia.
Significant other?
Husband Tom
Children? 2 baseball superstars — my sons Nicolas 12 and Lucas 10
Grand kids?
Not yet! 
In 25 words or less, explain what you do.
After serving 15 phenomenal years in state government and serving as an Agency Head appointed by three governors for three different agencies, I was ready for an opportunity to broaden my career.  I am thrilled to be currently working at Capitol Insight alongside Speaker Cannon, Speaker Cretul, and Kirk Pepper. 
Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion.
My political persuasion is good government.  There is a delicate balance between empowering and enabling.  Government’s role is to empower people and businesses to succeed through policies and programs.  Government also needs to appropriately reform its role and policies on a regular basis to avoid the “we’ve always done it this way” approach.
If you have one, what is your motto? 
Success doesn’t happen by accident.  Success happens by design.
During your career, have you had a favorite pro bono client?
Three favorite charities.
Florida Coalition Against Domestic Violence
Fellowship of Christian Athletes
Hospice programs
Any last-day-of-Session traditions?
I always celebrate with my family. Session is very demanding and my family has to work around my hectic schedule. The last day of session is one big family party at my house!
What are you most looking forward to during the 2013 Legislative Session.
I am most looking forward to working the legislature process on the private sector side. For the past several years, I have served as a lobbyist in the public sector and I have a unique perspective and value as I now work with our private sector clients.
If you could have another lobbyist’s client list, it would be…
At Capitol Insight, we have a powerful and amazing client list. I wouldn’t want to trade lists with anyone! 
Professional accomplishment of which you are most proud?
I am most proud of leading the Agency for Workforce Innovation through the most challenging time in Florida’s history.  As the head of the agency throughout the Great Recession, providing re-employment assistance to millions of Floridians was a tremendous challenge.  Surrounded by an amazing leadership team, we took the agency to new heights to help millions of Floridians and businesses. To top it off, I worked closely with Governor Scott and his team to reform the workforce system. I applaud Governor Scott’s leadership and commitment to job creation and getting people back to work.
Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?
Never.  I am far too fiscally conservative!
Who is your favorite Florida Capitol Press Corp reporter and why?
I gravitate to “just-the-facts” style of reporting with no commentary. With that said, I particularly appreciate AP and Brent Kallstead. 
Other than, your reading list includes…
Sayfie review, The Current, News Service of Florida, Lobbytools, etc. 
What swear word do you use most often?
None. I know that’s a boring answer, but it is true. I don’t swear. 
What is your most treasured possession?
Each day and every day.  Life goes by so fast! 
The best hotel in Florida is…
Wilderness Lodge at Disney World.  My family and I have so many precious memories there!
You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear?
Rick Scott, Lizbeth Benacquisto, Alex Sink and Chris Smith.
Favorite movie.
Lincoln. The history, the politics, the era – what an awesome movie!
Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today?
Avenue and Cypress
When you pig out, what do you eat?
Pizza.  It’s fun, easy, and goes perfectly with family movie night!
If you could have dinner with a historical figure no longer living, who would it be?
Ronald Reagan. He was such an incredible man.  I admire his politics, his policies and – most of all – his character.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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