Deveron Gibbons has a new mailer designed to put voters to sleep. On the front, the mail-piece has a couple of pictures that basically say “I am down with white voters. You are allowed to vote for me.” Gibbons even gives you his cell phone number in case you need a free money order.
The flip side of this mail-piece is actually more clever than it looks. Yes, it is absolutely boring to look at. But if you read the text, Gibbons does micro-target his message, referring to 63rd Street to this voter who lives in the neighborhood. If Deveron did this with everyone he mailed and had he coupled this micro-targeting with a more visually appealing design, this piece may have been more effective.
