Duke Energy debuts new logo on Monday

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Duke Energy will start rolling out its new logo, a product of last year’s merger with Progress Energy, on Monday and continue for several months.

The changeover on company signs, vehicles and locations will start in parts of the Carolinas that Duke served before last year’s merger, as well as in Indiana, Ohio and Kentucky. The rollout will begin in areas of the Carolinas served by Progress, and in Florida, on April 29.

Also in April, Progress Energy Carolinas will become Duke Energy Progress and Progress Energy Florida will be known as Duke Energy. The nation’s largest utility serves 7.2 million customers in six states.

The logo will be changed on 450 offices and operation centers, 5,500 substations and 11,500 vehicles. Shareholders will pay for the changeover.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.