Life and politics from the Sunshine State's best city

Enterprise Florida names new marketing executive

in Statewide/Top Headlines by

A 30-year veteran of marketing and public relations has been tapped to become Enterprise Florida’s new chief marketing officer.

Joseph S. Hice Jr. will be the organization’s senior vice president for marketing, overseeing its marketing and communications, according to a Tuesday press release. Enterprise Florida is the state’s public-private economic development agency.

“Joe will take Enterprise Florida’s marketing program to a new level in raising awareness, managing perceptions and influencing public opinion,” Florida Commerce Secretary and Enterprise Florida CEO Bill Johnson said in a statement.

Johnson lately has been tussling with lawmakers over funding for his agency’s financial incentive programs, used to entice businesses to the Sunshine State. State senators have complained that the group keeps asking for more money than it can spend in a given year.

Earlier this year, Johnson asked for $85 million in incentive funding, but only got $43 million. Senate records show Enterprise Florida hasn’t spent more than $19 million in a given year.

Gov. Rick Scott relies on a pot of money called the “quick action closing fund,” from which he draws up to $2 million without legislative approval.

Hice has worked for the Moffitt Cancer Center in Tampa, the University of Florida, North Carolina State University, the Harley-Davidson Motor Co. and Segway Inc., according to the press release.

“Currently, he is a partner with Tampa-based Well Strategics, a communications firm specializing in clients doing business in the healthcare and wellness industries,” the release said.

Added Johnson: “I look forward to working with him to aggressively and effectively market Florida as the best state in the nation for business. Our state has an incredible business story to tell and I know Joe will lead us in our efforts to get that story out there.”

Before joining Florida Politics, journalist and attorney James Rosica was state government reporter for The Tampa Tribune. He attended journalism school in Washington, D.C., working at dailies and weekly papers in Philadelphia after graduation. Rosica joined the Tallahassee Democrat in 1997, later moving to the courts beat, where he reported on the 2000 presidential recount. In 2005, Rosica left journalism to attend law school in Philadelphia, afterwards working part time for a public-interest law firm. Returning to writing, he covered three legislative sessions in Tallahassee for The Associated Press, before joining the Tribune’s re-opened Tallahassee bureau in 2013. He can be reached at [email protected]

Latest from Statewide

Go to Top