From Bon Jovi to Mitt Romney: The wizards behind the screens at the #RNC2012

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The wizards behind the scenes managing the 13 screens of images behind Republican speakers on the stage in the Tampa Bay Times Forum hail from a small New Jersey-based company called Control Freak Systems, LLC. Their normal gigs are manipulating the images all over arenas for Foo Fighters, Journey and Prince concerts, among others.

For live TV, their resumes include the NBA All-Star Game and concerts. But part owner and system designer Dirk Sanders says the RNC is a whole different deal because “the messaging is way more specific. The technology used to play back the content is the same, but making sure we dig in and have the right images to support the messages of the convention is far more specific.”

The nightmare scenario: showing pictures that reflect a piece of a speech that the speaker hasn’t yet uttered. Still, the pressure is worth it for Sanders, a Republican. Helping to frame the images that will follow Mitt Romney for the rest of his career is “one of the great honors of my life.”

Sanders was asked if anyone had instructed him not to use images of President Barack Obama. He said no. Steve asked if there will be any, and Sanders said, “Not that I’ve seen up to this point.” But then Steve asked if he’d been instructed not to use images of former President George W. Bush. Sanders response: “I cannot say.”

Via Morning Tech.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.