Gallup will no longer be conducting polls for USA Today, the two organizations announced Friday.
USA Today says it is negotiations with a new pollster.
Here’s the statement from Gallup:
For 20 years, Gallup has highly valued its partnership with USA Today. We have worked together to collect and report on public opinion data on the most important topics in the news and to share those findings with USA Today’s audience. During this time, the worlds of journalism and survey research have been changing and evolving. Gallup in recent years has increasingly focused its polling and reporting on its unprecedented Daily tracking program, its monthly Gallup Poll Social Series, and its World Poll. Additionally, Gallup.com has become the major outlet for Gallup’s work, attracting more than 18 million unique visitors in 2012 for our political, economic, wellbeing, and world news. Given these shifts, Gallup and USA Today have made a mutual decision to move in independent directions beginning in 2013, and Gallup will evolve the polling it conducted in partnership with USA Today in some different and new strategic directions. As it has been, Gallup.com will remain the primary source for Gallup polls conducted in the U.S. and around the world.
