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Report: Marco Rubio boosted by early underdog status and belief in digital

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Must-read article from ClickZ: “When this campaign began we did not have the institutional advantages from being supported by the party, which forced us to be far more proactive and willing to invest in our own infrastructure development,” said Targeted Victory Partner Zac Moffatt. “As such, it caused the campaign to develop on an accelerated schedule.” “Last summer, all the Republican Party infrastructure in place in the state would have been going to Charlie Crist. We had to do digital…

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ClickZ writes about Scott Wagman’s Google ads

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From Clickz, a national website covering digital advertising: Florida candidate for state representative Christopher Mitchell began running search ads on Google on Friday, but by Monday afternoon, he had pulled them down. The first-time candidate for Florida’s 47th district didn’t want to risk flouting the state’s election law. Mitchell’s ad takedown may have been the first domino to fall after the Florida Election Commission asked St. Petersburg mayoral candidate Scott Wagman to remove his campaign’s text ads on Facebook and…

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