I put together a column for INFLUENCE Magazine (should be out soon) about political paid digital advertising and microtargeting. It is a complicated process of getting in front of certain demographics that would take hours of survey questions — using old-school focus groups — for TV ads.
From Clickz, a national website covering digital advertising: Florida candidate for state representative Christopher Mitchell began running search ads on Google on Friday, but by Monday afternoon, he had pulled them down. The first-time candidate for Florida’s 47th district didn’t want to risk flouting the state’s election law. Mitchell’s ad takedown may have been the first domino to fall after the Florida Election Commission asked St. Petersburg mayoral candidate Scott Wagman to remove his campaign’s text ads on Facebook and…
