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Jordan Raynor’s analysis

Must-read analysis of Charlie Crist vs. Marco Rubio:

in Statewide by

I urge you to read Jordan Raynor’s analysis of the Crist vs. Rubio race in which he applies his formula that using the Internet to drive message directly to voters, victory is now possible for candidates who don’t have big money to kick-start their campaigns, by following a “New 3M” model that looks like this: MESSAGE → MOMENTUM → MONEY: It was clear from the beginning that Charlie Crist would run a Traditional 3M style campaign as he had done…

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