There’s nothing wrong, per se, with Charlie Crist sponsoring a NASCAR car, but…

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… the last statewide candidate to sponsor a NASCAR car was U.S. Senate candidate Kendrick Meek, whom Crist ran against in 2010.

Inevitably, there will be comparisons between Meek’s failed campaign and Crist’s increasingly flailing campaign. That’s not a good thing.

Listen, there’s nothing wrong with the Charlie Crist campaign sponsoring a car in the upcoming Coke Zero 400, especially since the sponsorship comes via an in-kind donation Mike Curb, the former Lieutenant Governor of California who Adam Smith connects to Crist’s long time associate, Mitch Bainwol, the former head of the Recording Industry Association of America.

Sponsoring a NASCAR car for just one race can run between $350,000 and $500,000, although I am told this sponsorship involves just a wrap on the car (the value of which is probably a few thousand dollars).


It’s just that not all is well in Cristworld right now, for a variety of reasons, so having the campaign sponsor a race car feels like spitballin’.  

One cannot look a gift horse in the mouth, so Crist can’t tell Curb, the donor from California, that he’d rather see the money it  will cost to sponsor the car devoted to a social media blitz, but that’s what I’d like to see Crist doing more of.

It’s too bad that this latest effort by the Crist campaign is drawing jeers from the Twitterverse, but when a candidate blows a double digit lead, that’s what happens.


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.