After years of waiting, McDonalds is finally bringing customers what they always wanted: all-day breakfast.
And on Monday, Uber delivers that breakfast to select users in South Florida.
The two companies are joining to offer a one-day promotion in Miami, providing McDonald’s breakfast (and assorted swag) to customers from 11 a.m. and 2 p.m., in advance of McDonald’s nationwide official All Day Breakfast roll-out on Tuesday.
“Bringing people what they want, when they want it, is what Uber is all about,” says Kasra Moshkani, Uber’s general manager for South Florida. “That’s why we’re excited to be able to offer people, for the first time ever, McDonald’s All Day Breakfast at the touch of a button.”
Uber users can join the fun with the promo code “LovinIt” via the Uber app for a free on-demand delivery of breakfast. Also, there will be prizes and — for a lucky few — a surprise visit from Ronald McDonald. Area franchise owners will also be on hand for the exclusive campaign, acting as brand ambassadors while riding with Uber driver-partners to deliver items off the All Day Breakfast menu.
“All Day Breakfast is the number one request we get from customers and we are thrilled to partner with Uber to provide this exciting experience for our customers,” said Melissa Montes, a Miami-based McDonald’s franchisee participating in the promotion.
In addition, Uber will pledge $2 for each All Day Breakfast delivery to Ronald McDonald House Charities of South Florida. Breakfast delivery is on a first-come, first-serve basis. Demand will be high and supply will be limited.
Everyone is able to follow the excitement with the hashtag #AllDayBreakfastSoFla.